iPhone XR is here.

Brilliant. In every way.

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All-new Liquid Retina display — the most advanced and color-accurate LCD in the industry. Even faster Face ID. The smartest, most powerful chip in a smartphone. A breakthrough camera system. And water resistance up to 1 meter for 30 minutes.¹

Join the iPhone Upgrade Program to get the latest iPhone every year, low monthly payments, and AppleCare+.²

Learn more

Check your upgrade eligibility

With Apple GiveBack, you can trade in your eligible smartphone and get up to $525 toward a new iPhone.³ It's good for you and the planet.

See how it works

Shop AirPods

Bring your iPhone to a Photo Lab at an Apple Store near you, and learn how to compose a great photo with the world's most popular camera.

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Find the iPhone that's right for you

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1. iPhone XR is splash, water, and dust resistant and was tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529 (maximum depth of 1 meter up to 30 minutes). Splash, water, and dust resistance are not permanent conditions and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.

2. The iPhone Upgrade Program is available to qualified customers and requires service with AT&T, Sprint, T-Mobile, or Verizon. A two-year installment loan and iPhone activation are required. Terms apply.

3. $525 is based on iPhone X. Trade-in values may vary based on the condition and model of your smartphone trade-in. Must be at least 18. Offer may not be available in all stores and not all devices are eligible for credit. Apple reserves the right to refuse or limit the quantity of any device for any reason. Value of your current device may be applied toward purchase of a new Apple device. Additional terms at www.apple.com/giveback.

TM and © 2018 Apple Inc.One Apple Park Way, MS 96‑DM, Cupertino, CA 95014.

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Learn more Find a store All-new Liquid Retina display — the most advanced and color-accurate LCD in the industry. Even faster Face ID. The smartest, most powerful chip in a smartphone. A breakthrough camera system. And water resistance up to 1 meter for 30 minutes.1   Join the iPhone Upgrade Program to get the latest iPhone every year, low monthly payments, and AppleCare+.2   Learn more Check your upgrade eligibility     With Apple GiveBack, you can trade in your eligible smartphone and get up to $525 toward a new iPhone.3 It's good for you and the planet.   See how it works Shop AirPods   Bring your iPhone to a Photo Lab at an Apple Store near you, and learn how to compose a great photo with the world's most popular camera. Learn more Find the iPhone that's right for you

Shop Online    |    Find a Store    |    1-800-MY-APPLE    |    Get the Apple Store App   1. iPhone XR is splash, water, and dust resistant and was tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529 (maximum depth of 1 meter up to 30 minutes). Splash, water, and dust resistance are not permanent conditions and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty. 2. The iPhone Upgrade Program is available to qualified customers and requires service with AT&T, Sprint, T-Mobile, or Verizon. A two-year installment loan and iPhone activation are required. Terms apply. 3. $525 is based on iPhone X. Trade-in values may vary based on the condition and model of your smartphone trade-in. Must be at least 18. Offer may not be available in all stores and not all devices are eligible for credit. Apple reserves the right to refuse or limit the quantity of any device for any reason. Value of your current device may be applied toward purchase of a new Apple device. Additional terms at www.apple.com/giveback. TM and © 2018 Apple Inc. One Apple Park Way, MS 96‑DM, Cupertino, CA 95014. All Rights Reserved   |   Privacy Policy   |   My Apple ID If you prefer not to receive commercial email from Apple, or if you’ve changed your email address, please click here.