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dimanche 24 juin 2018

Info Post
By Virginia Patterson


In running a business, it is vital to have many options as possible in marketing the products and services the business offers. Business owners can opt for services that offer organizing brand activation events, print posters and fliers bearing the name of their company, or maybe putting up advertisements on television. They are many ways to properly market the products and services. However, it would be wise to choose a marketing strategy that will not on involve those in the locality, but can also market everyone in the world. Many owners are enlisting the help of artificial intelligence promotion solutions for them to accomplish such task.

Advancements in technology have been the catalyst in entertainment, and industries or work environment. However, information dissemination and acquisition is the most life changing contribution that has been given. The world wide web being the harvest field of information is being used to widen the scope of trade marketing.

The whole of humanity now have the capability of accessing data with just a movement of a finger. When they find themselves in a bind, they can look up solutions on the internet to free themselves. When they are need of a product and or service, a search engine will bring up many company names which they can choose from.

Artificial intelligence is the brainchild of computer programmers that allows a machine or a program to act as a human. Giving the machine or the program the ability to learn, analyze, solve problems, and provide reason on the acquired information. It is becoming a trend wherein a laborer is being replaced with an AI robot.

Indeed, there can be a downside on this. The usage of this technology can greatly contribute to the rise of unemployment rate. Also, factory owners are saving more money just by plugging in a machine, rather than hiring a human who is needed to be paid monthly, and along with it is the payment of government sanctioned insurances.

Also, machines do jobs with precision unlike humans who are prone to mistakes. However, AI can benefit owners because of its admirable marketing strategy it can offer. That is why many are putting up websites about their companies.

This type of marketing analyzes the search patterns of an individual done in your website or software. The browsing history of the individual will be also utilized in the acquisition of the preferred product traits of such individual. After analyzing the said data, the AI will use pop up ads as a form of advertisement for your services and products.

Marketers can furthermore benefit by this through acquisition of data that is relevant on how to run their companies in the future. Data from the AI can give marketers an idea what their potential customers are currently looking for and what might trigger their spending potential. Thus, coming up with an idea on which products and services are they to put emphasis on and must improve.

Many are the positive and negative effects of the advancements of technology in the world today. However, there should be boundaries in using such technologies. The welfare of humanity should stay above the wealth of business owners.




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